18 Jul 2023

The Design Elements of a Blog

 



A blog may be essentially an online journal displayed in reverse chronological order but it is also a website which requires the same attention to detail any other website requires. It also requires the same design elements as a regular website which does not also function as a blog. Bloggers have decisions to make regarding design elements of the blog such as colours and layout, fonts and the inclusion of advertisements. Although many blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customized by bloggers who possess some programming skills. This article will discuss some of the basic design considerations bloggers encounter. 


Colours and Layouts of a Blog


The colours and layout of a blog is one of the most obvious design considerations bloggers must consider when starting or re-designing their blog. Bloggers may use a solid colour background, blocks of different colours in the background or pictures or textures in the background. These background elements can be any colour imaginable. However, bloggers who are considering the colours to use in their blog should consider using colours which will be aesthetically appealing to most blog visitors. This is important because the use of garish colours which are harsh on the eye can result in diminished blog traffic.


The layout of the blog should also carefully be considered by the blogger. The blog should be arranged in a fashion which is appealing to blog visitors, suits the subject of the blog and is presented in a logical manner which is easy for visitors to follow. Again, this is important because failure to use a layout which meets these criteria may result in blog visitors choosing not to visit the blog anymore because the layout is confusing or unappealing. 


Fonts Used in a Blog


Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the colour of the text. Bloggers should consider choosing a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors may have trouble viewing the font if the blogger selects a unique font which is not common. The text size and colours of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text. For example a blogger with senior citizens as the target audience may opt to use a text size slightly larger than usual. The colours used for the text should also be selected to enhance readability. One way to do this is to select colons which are appealing to the eye but also contrast with the background colour. 


Inclusion of Advertisements in a Blog


Bloggers must also consider the inclusion of advertisements when they are designing their blogs. This includes determining whether or not to include blogs. Once this decision is made, bloggers who opt to include advertisements must carefully consider how and where they wish to display these advertisements. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending on the preferences of the blogger. Advertisements can also be a variety of sizes and shapes and are highly customizable in a number of different ways. 

1 Jan 2023

Finding Your Blogging Niche

 


Finding your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting a blog. This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable. However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog. This article will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog. This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.


Isolating Your Interests


One of the first considerations for a new blogger is his personal interests. This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful. This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.


The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population. However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects. However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.


Evaluating the Competition


Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition. This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject. Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.


Considering the Purpose of the Blog


Another important consideration is the purpose of the blog. Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic. However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience. Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic. Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.


31 Aug 2020

Attraction Marketing 2023




HAVE A PURPOSE AND A PASSION FOR WHAT YOU DO



You would probably be amazed to discover how many people start internet businesses that they really don’t care about. Many of them fell for the hype – the make-a-million promises that network marketing companies made famous. As you will read later, networking marketing is a legitimate marketing strategy, so this is not a jab at it. The point that is being made concerns doing something you care deeply about. Actually, you need to have a passion for your product and your business. . If you don’t really believe in your product or your business then you are going to send that vibration to others. They will pick up on the negative attitude, the lack of commitment and the lack of enthusiasm and return the same. 

What you need to do is trust yourself to succeed. That doesn’t mean you have to throw your current business out the window and start over again. But it does mean you need to find a way to fulfill your passions. In the case of the woman trying to sell nutritional products, she changed course. Instead of selling products she had no passion for she started a freelance writing business because writing is her passion. But she also started a motivational blog and pointed out the benefits of the nutritional products and attracted new customers without being forced to do cold call selling.There is an old expression that says, “What man can conceive, he can achieve.” Now there is a positive statement! Conceive your passion in life and then achieve your goals. If you tell yourself that you cannot do what you really want to do then you won’t. There will always be a reason to procrastinate and continue doing what you don’t love to do. 

CREATE YOUR VISION


A single fresh idea can lead to momentous results. It’s true! A single idea that is backed by the passion just discussed is an opportunity that should not be missed. In Law of Attraction marketing a vision is a magnet for the resources needed to succeed. People recognize others who have a vision and have nothing but admiration for them. People with a clear vision are leaders in society. They are the movers and shakers, and they are always excited about what can be and not only what has happened in the past.

When promoting your internet business, you have to successfully project that vision to attract customers.People want to associate with winners and leaders.  If you are able to convey your vision in your marketing efforts, people will be attracted to your business and you. So how do you accomplish this? •Present a well-designed website that leaves no confusion in viewer minds as to the purpose of the business

•Add a personal touch to the marketing campaign to develop customers relationships rather than simply product buyers 

•Give customers plenty of opportunity through feedback tools to establish 2-way communication with you

•Keep your website or marketing materials forward looking

•Always be professional and honest in your statements while expressing enthusiasm


MAKE YOUR BRAND ATTRACTIVE


The Law of Attraction marketing focuses on feelings,emotions and attracting positive customer reactions. One of the best ways to attract customers to your business is through branding. In fact, when you understand what branding is all about it’s possible to think that branding was developed from the Law of Attraction! What’s branding?Think Disney! Think FedEx! Think !


A brand is an image and that image helps to differentiate your business or even you personally in the marketplace.You can have a positive or a negative image.What’s a negative brand? Well think Wall Street in the middle of the recession or Lehman Brothers. A poor brand image is one that crates a negative reaction when people think about a business or business activity. You might be thinking that you are just one lone marketer trying to make a living. But even a sole proprietor or home based entrepreneur wants to create a strong positive brand to attract positive responses. Brands evoke emotional responses and mental images. They make people feel something about what’s behind the brand. People trust a brand they become familiar with. 

What’s behind a strong positive brand ?


•Excellent customer service

•Quality products or services

•Skills that make you unique among a crowd of retailers or service providers

•Experiences that make it possible to relate to customers on their level

•Honesty and truthfulness

•Name repetition and exposure


The last category is where so many internet businesses destroy their brand image. The make-a-million-in-a-month crowd is not being honest. Customers who fall for the hype and end up with broken promises and disappointment to show for their money forever more have bad memories they will

call up when the business name or huckster is mentioned.Law of Attraction marketing dictates that you create a truly authentic brand that is consistent when used in any marketing material. With a positive brand image you know that customers reading your copy or listening to what you have to say are receptive and willing to accept information from you from a vantage point of trust.Think about how much easier it is to sell to someone who trusts you than it is to sell to someone doubting your veracity. A positive brand reflects a positive self-image and authenticity. Remember that the Law of Attraction says that positive thoughts create a positive reality. Recognize this knitted image? What do you think when you see it? Do you think reliable personal computer? Stunning graphics?Reliable customer service?Trend setting products? If you don’t have a positive image then ask yourself, why? Was it due to a faulty product you had trouble exchanging? A rude customer service representative? 

There are multiple tools you can use to brand yourself even when a one-person business. 

•Use words that reflect your passion for what you sell or do

•Include personal information relative to your business in your marketing material such as your passion for good health or technology; an explanation of your special skills and expertise; or a description of why customer service is so important to you

•Be authentic and don’t try to be Billy Mays when you are really low key like Bill Gates of Microsoft fame; people are attracted to those who are comfortable in their own skin

•Elaborate on how your particular talents, skills and creativity can bring value to a customer’s life

•Maintain brand consistency whether you are printing flyers, posting a blog or developing a website


MARKETING PIED PIPER:

 CALL TO ACTION

A common mistake that people is failing to issue a clear call to action on marketing material. This is once again true for both online and offline marketing material. When you have managed to attract the attention of customers the next step is to get them to act. In other words, you want to encourage the customers you attract to click, buy, phone, send or visit. Of course, “buy” is the cream of the crop among actions.


 Now you can have a link on a website that promotes a product, makes it easy for customers to navigate and makes it possible to sell something to a customer. Click this! and follow me.


A call to action is really you pretending to be the Pied Piper. Do you remember that story? The piper would play his flute and people would line up behind him to follow him wherever he went. The Pied Piper had the Law of Attraction down pat. Make upbeat beautiful music and make it easy for people to follow you, and that is exactly what they will do.


Think of your calls to action as Pied Piper impersonators.Convince someone to click or listen or attend or visit or send and you can lead them right to your products and services. Now you know that there are official rules about calls to action. These rules reflect information gathered by psychologists, social scientists and marketing experts who study consumer behavior. The Law of Attraction says you must focus on what you want to achieve and it will come to you. The Law of Attraction marketing strategy says your calls to action must be focused in order to convince customers to



18 Jan 2017

Social media time suckers




 Plan out how you will use social media to the letter. Plan each day,  and what you will do with your time.
 
Updating your social network with new posts and information can be automated very easily . This one thing will save you hours every day ,automation is imperative to being able to get everything done that will need to be done.
Whenever a customer is satisfied with their experience,make sure that they give you a mention on their  social media accounts and websites if possible ,


one post from a satisfied customer is worth a thousand of your own.

Most of us,  hate schedules .We don't want to feel like we have a job so we really fight against this whole schedule idea but the fact is, if you have a schedule , you'll do better and you'll be much more successful . The great thing about working from home is that, when needed, you can adjust the schedule, but always have a schedule and  stick to it as best you can .

Your Facebook Pages,  Twitter, and your personal life should be completely separate. It's okay to play games on Facebook on your off time on your personal account, but if you find yourself playing mafia wars or poker  for  hours during the time you were supposed to be working , then you're letting it suck your time.

Social media,  is an invaluable source of business . At first, you'll feel strange and unnatural learning to avoid time suckers , but it will also be an empowering experience that will help you grow your business using social media well . After all , you must use social media , this is where your clients are , so you gotta be there!

22 Feb 2016

Free SEO Cost Calculator

Free SEO Cost Calculator - it will gather all backlinks of your website and 3 of your competitors from Google Top 10 for your keyword; then it will compare your website's backlink profile and your competitors' backlink profiles, and based on the comprehensive SEO analysis, it will tell you:

How many backlinks you have, compared to your competitors with your keyword.
How much it will cost you to get in the Top 10 of Google for your keywords.
How many links you need with specific PageRanks and specific anchor texts to get in the Top 10.

How long it will take ?

Based on Natural PageRank Distribution Formula and Natural Anchor Text Distribution Formula, it will prepare a detailed link building plan for you, letting you know how many links you need to build per week with different kind of anchor texts (broad keyword match, exact keyword match, with URL, domain, etc) for your campaign to look natural, and with different PageRanks.
It will also let you know whether your website is over-optimized and penalized by Google or not. If it is, our Free SEO Calculator will provide you with the exact plan of what you need to do to get rid of the penalty!


15 Sept 2015

SEO Ranking Correlations

Just as relevant today as when this info graphic was designed back in 2014

1 Apr 2013

Time management

Time management started some time back and has became very popular now as demands placed on us by conflicting interests are on the rise. Time management  deals with how to manage things that are largely work related. Today, time management courses have been developed that encompasses  all the hours in day .
Alot of companies can provide time management courses and seminars for employees. Often these are work-related and designed to make the attendee more  productive. . Often, a  manager is made to attend a course cascading the skills taught  to the employees. Whichever the approach used , time management courses are best effective when the individual  takes the initiative to take a time management course. 


Colleges and universities also offer time management courses to student to help  cope with current requirements and in preparation for their professional lives.

 Online time management courses enables the enrollee to undergo a very comprehensive training that he requires from the personal, work, social and all other related activities. The topics are varied featuring quality content and interaction. Hundreds of training courses is offered that will taper to anyone's requirement.

 Prioritize work ,from the most immediate to the least and work from there. You can also start from the work that you like doing least. This action plan allows you to somehow maintain your pace as the day moves on. Procrastinating on things that you do not like doing can only accumulate and create backlogs, which means poor time management.

12 Jan 2012

Birmingham Social Media Consultant



If you are a business that may do better when your customers do well, then try  helping them increase their business by introducing more effective marketing strategies , you`ll get the knock on effect of them spending more with you.
It will also add value to your customers experience with you as you are ‘giving back’.
This method also helps to reactivate old customers that may have stopped doing business with you for one reason or another.
I have used this method of marketing with accountants, wholesalers and distributors with great success, all of them increasing the amount of revenue that is normally spent with them , gaining new clients and getting old clients back into the fold.
If you only ever send out offers to your customer base you will find that your response rates will drop over time, you need to be sending regular emails that provide something of value to your customers , such as tips on making the most out your product or service or how to get free extra`s or updates .

11 Nov 2011

What's the best way to start to collect my own email list ?

What's the best way to start to collect my own email list ?

Collecting email addresses is an important part of  marketing and should be began  as soon as possible .

Having the email addresses of your clients and potential clients means you can let them know when you have new offers on your services or products or when you might be having a sale . 

To collect emails from a brick and mortar business you could try any of the following methods -

Try having a sign-up form at the front desk or ask each customer after they have made a purchase if they'd like to be notified by email of any new promotions or tips to help them get the most from their purchase . You might even set up a request form for this on your  receipts .


To collect emails from your website you could try one of these methods -

Have a signup form on your site and put it in an obvious place . This generally  means "above the fold" on your site , so your visitors can see it as soon as they land on your site and before they have any need to scroll down . A signup form , once set up, will not require any further maintanance from you.

To get people to sign up , offer them something for their trouble .  It could be a  coupon , a report on how to do something , even a quiz to see if they'll qualify for something, or just about anything that can be sent automatically ,of try too make it a digital product , such as a pdf or winrar file .

27 Oct 2011

Why Mobile Marketing is So Powerful


Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails ,and you can reach people in just minutes . There won’t be another method with this much potential to come along for decades, and it’s still in its infancy. I suggest jumping on this incredibly powerful method right now , rather than wondering later , “Why didn’t I jump on this when I had the chance?”
As more  people get smartphones with Internet access , there will be more people using their phones to search for information on businesses . If a potential customer finds your website on their cell phone and tries to look on a 3-4 inch screen what would normally be viewed on a 15-22 inch screen , they may get frustrated and leave your site and end up going to a competitor’s website that is optimized for their cell phone . Some sites , such as blogs and those in WordPress in particular , can have just a few  minor adjustments made to bring this about . This minor adjustment can even make your website mobile , so it will show the regular site if someone visits from a computer and the mobile site if someone visits on their  phone . Mobile landing pages can be an opt in page, a coupon or even an advertisement for a product or service . They are a compact and fast way  to promote something to a potential client or to get them to take advantage of a promotion and follow the rule of getting your message across with much more speed .
You can market almost anything with mobile marketing . It’s ideal to promote local businesses , but you can also promote your own online products , membership websites , and much more .
Here are some ideas:

# Create your own information product
# Set up a membership site and charge a monthly fee
# Promote CPA offers and generate leads for other companies
# Offer mobile marketing services to local business for a fee
# Review affiliate products on a blog and point people there
# Provide services such as graphics design or blog building


These are just a few of the ways to profit with mobile marketing . Almost anything can be promoted using this method . Mobile marketing is soon going to blow other marketing methods out of the water , and it’s time to get in on the ground floor . Right now ,VERY few marketers are using this method, so it’s the perfect time to get started .

26 Oct 2011

Social media doesn’t have to be all work and no play.


Social media marketing doesn’t have to take up all your time , nor does it have to be all work and no play.
By now your probably already signed up for one or two social networks, and if you’re like most people, you’re probably feeling overwhelmed with it all .There’s a lot to learn , and each network has its own strengths and weaknesses , which makes it difficult to know where you should make a start .
Here ill help you to lay out a plan you can use to get  more out of your social media marketing effort , starting with how to avoid turning your social time into just a waste of time .

Facebook and Twitter both lean  toward the social side with games like Mafia Wars and Farmville, distracting  quizzes or Twitter parties . While entertaining , they can cause real problems if your easily distracted .
Make it a habit to check in once or twice a day , quickly respond to messages , post an update , and then log out . There’s no need to leave a browser open  all day , or remain logged in hours . Limit your time to 20 or 30 minutes , make the time to connect with family or friends , and  to play . If you do end up playing poker , try setting a limit on how many friends you like to accept while around the table , i found a good tactic is to say hi to everyone the minute i take my seat when playing , its amazing how fast six or seven requests will come , then move to another table and repeat . 
A lot of people that are new to social media marketing will make the mistake of going straight for the marketing side and forget all about  the social part , and that will lead nowhere , fast . If all you  do is drop links to the latest affiliate programme your  promoting , it wont take too long before your followers and likes begin to disappear . And the same with too much socialising too , if all you talk about is  kids or the weather , you wont make  many sales either .So get the balance right and you will be half way there .
Social media doesn’t have to be all work and no play.

24 Oct 2011

Social Media


 Looking For Better Search Engine Ranking Or Help With Social Media Marketing ?


If your looking for help with your social media , before deciding on the one with the best website or the firm that talks the talk , try checking out if they have any classified advertisements ranked or Facebook fanpages , if not ask yourself "what kind of social media consultant are they that cant even rank their own youtube video or fanpage . How can they proclaim to be such experts if their google places listing isnt ranked ? or they arent showing at the very minimum on the first page listings on google maps . Before you shell out a single penny on these services , before you read their fancy email , think , can they actually do the job you want them to do ? 
One such Social Media Consultant , from Birmingham , Steve , has his classified ads , fanpages and individual site pages ranking for different terms , not just to generate traffic but as proof of his expertise and knowledge . 
So , if your looking for a Social Media Consultant , do a little homework first , and dont rely on them telling you how fantastic they are for £20 or £30 per hour , ask them where you can find examples of the work they claim to be able to offer to you , the customer . Many will tell you that they can`t reveal customers details or keywords but any Social Media Consultant worth his or her salt will have ranked their own website on page one , if not move on and find someone who can .  
   

28 Sept 2011

How to have a sales army

How to have an army to sell your products or services



If your business is  small  and you wear all the hats then the title of this l must sound odd to you. You're probably wondering how you'd be able to afford to hire a sales army.?
You simply set up an affiliate program and get others to sell your products for you. You pay them a commission, often 50% but it could be whatever percentage you want, when they make sales. Otherwise, you pay them nothing.  They are not employees so you don't have to worry about payroll, insurance, holiday pay, sick pay, etc. But they will work hard to sell your products because it means money to them when they make a sale.
Your earnings will be less than when you sell the product yourself, but  you can only reach a fraction of the market by yourself so these sales will be additional income .There are step-by-step instructions floating around , some with great info and others that leave out crucial pieces, about how to set up an effective affiliate program.
 Sound interesting?
This can easily managed for you with a Social Media Consultant at a fraction of what you think it may cost in both time and expense .

24 Sept 2011

An Effective Tool For Increasing Sales



In today's ever competitive business world, you know that you need to use every tool available in order to get ahead of your competitors. So, the next time you  think about marketing your business online, you might want to try marketing on Facebook. You will be able to reach out to more people and it is also easy to do so and the best thing about it is that it's free.
Facebook is a social networking site. Once you join, you will be able to find your friends who are also members  and add them to your friends list. This will create a small group of  friends and it will enable you to view their profiles and know more about them . You can even send and receive messages as well as comments.
 The great thing about Facebook marketing is that it provides a free and easy way to promote your products or services.If you have a business of your own and you want to effectively market your products or services, you will see that the internet will be one huge  board that you can advertise on. You can virtually advertise anything and it is open for business 24/7 .

21 Sept 2011

27 Places To Buy Or Sell Services




Ive tryed too compile a nice list of places you can either offer your services to make some quick money or you can pick up cheap outsourcers from ,ive managed 27 so far but if you can think of any others ill be glad to add them too the list . 

With Fiver ,although the best on the list ,the money made is very poor after the 10% commission they charge and the obligatory paypal extortion that goes with most transactions online ,basically the worker receives around  $3.80 ,some of the others can be upto $25 fees for a service but the traffic to these sites is very poor .


justafive.com
gigme5.com
dealerr.com
uphype.com
tenbux.com
magicgig.com
gigbucks.com
gigswood.com
gighour.com
i-will-do.com
myntmarket.com
zeerk.com
7freelance.com
dollar3.com
jobsfor10.com
freelance5.com
magicgig.com
gigrr.com
do4five.com
dealerr.com
scriptslisting.com
tenner.com
ioffer.com
gigbucks.com
fiverr.com
makeafiver.co.uk

21 Aug 2011

Why SMS over Email marketing

Email marketing can sometimes work well, but does not work as well as it once did. Less and less people even check email and even less of them are bothering to open them .
SMS Marketing is the probably the freshest, on demand way to promote your special offers or discounts to your existing and your future customers. For years now business owners have used email marketing programs to capture customers information and market their latest deals too .
SMS Marketing is a way to quickly market information and your latest deals to customers . When you sign up for the SMS provider below, you will receive a shortcode something along the lines of 64636 and a keyword of your choice.
You can manage your list and send mass texts with one click within the online control panel of the provider . Once you get your shortcode and keyword, you can start promoting with it straight away .
You will need to offer something of value in return for them signing up. Call it the VIP DISCOUNT CLUB.
Customers will JUMP on the opportunity to join your club and will feel lucky to be able to be in such a privileged group.
Every week, try to send a text to your VIP Discount Club offering an exclusive special offer that only your SMS list has access too and give them 48 hours to claim the deal.
You may well get a rush of customers running through the door. Just think of the power of being able to instantly reach your customers mobile phone .

17 Aug 2011

Can video be the easy answer ?

Many businesses have figured out that placing videos on their website is a good move.

Why ? Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.
Here are a few types of videos YOU could use to grow your business :-

  • Customer testimonial videos with real people giving their honest feedback. This is the social proof that will help you sell more products or services.
  • A brief video introduction into what you do. This is like a video version of your elevator speech.
  • A brief walk-through of your website video. Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.
  • How To videos. Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.
  • Question and Answer videos. Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.

Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.

10 Aug 2011

Emailing customers and potential clients

Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don't forget about you and what you offer.

But with the number of emails people get these days and knowing they don't read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.

That doesn't mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don't even open your email, there's zero chance they'll act on what's inside.

Emails need to be formatted in such a way as to make them easy and quick to read. There are simple things you can do to make the layout of your emails more inviting to read.

Did you know there are words you should not use in your emails or it will cause them to land in your subscribers' spam folders ? It's pretty easy to avoid these words if you know what they are.

Your emails must have a purpose. Before you send one, make sure it has a call to action.  This can be anything such as purchasing during your sale, contacting you for more information , visiting your website to do acknowledge something , or coming in to your store in person .

Writing emails isnt  hard , but crafting them so they stand out and get opened  is really something else.

8 Aug 2011

Is social media good for your business



Social media really is something you should  be giving some consideration to , because social media can be really good for your business.

Here are 7  reasons why your business needs social media :-

1. You can give instant  support. Turn your occasional unhappy customers into raving fans by dealing with them directly, quickly, and in a satisfactory manner.

2.  It offers ways to get your name out there and keep your name out there. Don't get forgotten or left behind; offer discounts or limited-time offers or whatever works for your particular company. It's about branding.

3.  Social media  offers you a chance to show a bit of the face behind the brand. This means a lot to people.

4.  It's another way to be found - you might not be found on the first page of a Google search if you're a little guy competing against the big guys, but you can be seen when you use social media.

5.  Social media gives you targeted traffic.  The ones who stick around are the ones interested in your product .

6.  Consider social media a  less expensive way to advertise .

7.  It allows your customers a chance to communicate with you using their preferred method. Conversations are real and valuable.

If you need help setting up a Facebook fan page or want to know the social media do's and don’ts, I'd be happy to help.   contact me with your needs and let's get you benefiting from social media as soon as possible .