30 Jul 2011

Social Media For Local Business

The impact of social media , and revent major changes to Google's algorithm and the growing importance of local search etc . are all creating a major change of how our websites should be built , maintained and then marketed. A website revolution is happening whether we like it or not .

Google's new Panda changes to its algorithm are mainly of benefit to the end user and reflect the changes in web-users behaviour, and they now reflect the increased importance of social media , new media and content , by showing these profiles and fanpages in their search results .

Now people have had to completely re-think their approach to their website, where before we would deal with our keywords, tags, links, site maps ,privacy policy , about us page etc. now we need to do all that and add video , update the home page on a regulare basis and also maintain a blog .
1. Content
2. Strategy
3 .Links
The above will give you some idea of the kind of thinking required to create successful website that are no longer geared to just pleasing Google , but to actually pleasing your audience. By doing this , you will not only please your audience , but also please Google . Website design in Birmingham or anywhere will continue to grow in importance for every industry , providing it embraces the constant changes of the ever changing internet .

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